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About us

Get to know A-Booth!
Building the best exhibition concepts in Europe

Realizing the most amazing and visually attractive concepts with modular stand construction, with an eye for sustainability. That is our mission. We only work with the best materials and the best people. With our team of exhibition heroes, we are leading in developments in the industry. Efficient business operations and process design are in our DNA. All this results in the best service for our customers. 100% satisfied clients, that's what we aim for. We set the bar high, also for ourselves: we want to be the best in every conceivable area. In the Netherlands and in Europe.

Our purpose 

With A-Booth you choose the most attractive stand building partner in the industry. We make the most creative designs from modular stand construction. We are constantly developing and are known for our intelligent innovations. In doing so, we focus on sustainability. With our no-nonsense approach, we aim for maximum results with minimal impact on the planet.

Our core values


We are creative in innovating exhibition concepts and are leading in the developments in the industry. We innovate by using the latest materials, developing new techniques and optimizing our processes.


We are a reliable and involved partner and give 100% for our customers. We say what we do and we do what we say. This is how we treat our employees as well. We also surround ourselves with suppliers that have the same DNA.


Sustainability is essential for preserving our planet, for future generations, and for the success of our company. We feel it is our duty to chart our own course and to lead the way in developments.


Our people are true heroes! Together we provide the best service in the field of stand construction to our customers. We use top quality material for this. Our partners are also known for the quality of their products.

A-Booth: a story of growth and innovation

A nice business plan, but almost no money. That is how Peter Noordman and Jaap-Kees Snoeij started A-Booth in 1999. After the bankruptcy of their employer, an all-round stand builder, they decided to do things differently themselves. With their knowledge and experience, they focused on quality, creativity and innovation. And that was the key to their success! The company grew from an office with a warehouse of ​​100 m2 to the current building in Oostzaan with a warehouse of ​​2,500 m2. It contains more than 1,500 parts and no less than 9,500 m2 of system walls.

Three of our innovations
A-Booth continues to innovate and we are always looking for intelligent innovations. For example, we developed the aluminum column in 2011: durable and lightweight, making them easy to transport and assemble. In 2018 we started with the striking 'green blocks' to hang slimframes (frames with a printed canvas). This efficient mounting method saves time and costs. And in 2020 and 2021 we launched our smart EyeCatcher profiles and plinth profiles with closure.

Future: further growth
Even now, A-Booth continues to grow and there are significant ambitions. For example, we want to be the best in the Netherlands and Europe when it comes to the most attractive exhibition concepts from design to realization. We are at the forefront when it comes to sustainability and developments in the industry. To help realize our ambitions, the management was expanded in 2023 with Chris van Dam. We will also take into use our extensive building on the Zijtocht with no less than 1,200 m2 of storage space. This means we are ready for the future: setting up the most beautiful stand construction projects with the best exhibition heroes!